The Promise of Pepsico

[War] veterans are graduates of the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), a program started at Syracuse University four years ago to provide training in entrepreneurship and small-business management.

Through a unique partnership with PepsiCo, the EBV is funded in part by the Dream Machine recycling initiative. Launched on Earth Day 2010, the nationwide initiative calls for the installation of computerized dream machine kiosks and bins in high traffic areas like stadiums. It gives people the opportunity to support disabled U.S. veterans simply by recycling. The more that people recycle in a Dream Machine, the more funding PepsiCo can give the EBV.

The goal is to increase the beverage container recycling rate in the U.S. to 50% from 34% by 2018. To date, 300 vets with disabilities have graduated from EBV, which is offered at Syracuse and now Texas A&M, Florida State, UCLA, Purdue and UCONN.

Recent Grad, Brian Iglesias, 33-year-old former Marine captain who was injured by a roadside bomb in Iraq states, "When you come out of the military, you feel like you no longer have a purpose. The EBV allowed me to find my purpose again. A lot of vet programs are Band-Aid programs - They give you free tickets to things like baseball games. The EBV doesn't just give you a ticket to a game. It gives you a ticket to your future."

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