PEACE.LOVE.SHOES: Steve Madden's re-usuable tote bag
The new phenomenon of indirect + free stuff promotion is the most innovative thing since hawaiian bread started to make slices. Re-usable bags are great- seriously, who doesn't need a bag and from a biz point-of-view it's uber smart. The first one I got was from Forever 21, then Sweetees and as I was sitting in Coffee Bean I saw this Steve Madden "peace.love.shoes" one cross my path and it makes me want to figure out a way to get one without buying a pair of shoes. As it's not too condusive to the whole point of the marketing tactic it fits my "i'm broke" lifestyle right now :)
But I have a feeling I AM NOT ALONE!