Delving deeper and deeper into discovering my passion and setting the path for my career, my researching is showing me just how important the details are for a successful package. I've always wondered about certain fonts, letters, letter order and naming and as I'm learning what really goes into it all... I'm more and more amazed by the genius of it all.

Complexity shown as pure simplicity. Large brands have really got it down in terms of type, font, color and names... the simplistic complexity of it all excites me.

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